Must-Haves for Business Owners in 2023
In the online world, there are a few must-haves for business owners in 2023 that your company might want to add to stay at the top of the pack. Automating systems and making things fast and easy for the consumer is the name of the game. Not to mention leveraging online presence. We suggest having the following to make your services accessible to customers everywhere.
1. Great Website
Whether you are recruiting or wanting to attract new customers, the first place people are going to find you is your website. Think of your website as your online real estate. Good websites should have strong SEO (search engine optimization), be easy for Google to crawl and rank your site, and be user-friendly. User-friendly means that anyone who visits the site should easily be able to find information and follow the flow of your site. Building a site can be done by yourself through an online service (like WordPress or Squarespace), or you can hire a website designer to help you set it up and a copywriter to convey your company’s message in a way that captures your reader’s (and Google’s ranking system!) attention. Keep your site up to date and take advantage of blogging or posting regularly on social media (link this to your site) to increase traffic.
2. Accurate Online Listing
Registering your business with Google and creating a Facebook page, Instagram, and Yelp profile for your business helps customers find you. For some businesses, this is the primary traffic driver. When customers are visiting your business, this also allows them to share their location and their reviews. Your Google listing may be the first place new customers look to ensure that your business is open and to find information on where you are located. If your hours change or the office is closed due to inclement weather, be sure to update your hours and let customers know. Take advantage of these free publicity tools.
3. Updated Financial Services
If you invoice customers each month, consider updating how you receive payments. Ensure that customers can pay with a credit card. You may also want to invest in a Customer Relationship Management (CRM) system (like Salesforce). This software will allow you to track your team's interactions with customers and store information like customer emails, phone numbers, and addresses for marketing campaigns. CRMs can also help you track payments and generate monthly invoices. Paypal or other online services can also be used to create invoices each month to repeat clients. Automation is key to saving time and money for monthly financial tasks.
Interested in Learning More About the Latest Trends?
We update our blog each week with tips for your business on everything from management tips to workplace trends. Source One helps you stay on top of what is happening in the workforce so you can increase retention, hire well, and succeed in your business. Our staff of highly experienced representatives offers you business process and team coaching to skyrocket your productivity and business performance. Give our office a call today for more information!